Online Copywriting. Copy and Content: Any Difference?
People think that copy and content are two different things, since they serve two different purposes of motivation and information. But in terms of user conversion their differences fade away. Copy and...
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Online Copywriting: Addressing Personality Types
Everyone familiar with the basic copywriting rules knows that successful copy is the one that answers the most critical question for us all: What’s In It For Me? However many authors fail to realize...
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